Browsing all articles from May, 2012

What Changes About Google Penguin Updates?

Posted Posted by sengduwe in blog, News, search engine optimization     Comments Comments Off

google penguin

It’s been about two weeks since Google launched its Penguin Update. Google’s happy the new spam-fighting algorithm is improving things as intended. But some hurt by it are still wondering how to recover, and there remain concerns about “negative SEO” as a threat. I caught up with Matt Cutts, the head of Google’s web spam team, on these and some related questions.

Penguin: “A Success”
The goal of any algorithm update is to improve search results. So how’s Penguin been for Google?
“It’s been a success from our standpoint,” Cutts said.
What About Those Weird Results?
Of course, soon after Penguin was released, people quickly started citing examples of odd results. The official Viagra site wasn’t listed, while hacked sites were. An empty web site was listed for “make money online,” and there were reports of other empty sites ranking well. Scraper sites were reported outranking the sites they scraped.
How could Penguin be a success with these types of things happening?
Cutts said that many of these issues existed before Penguin launched and were not caused by the new spam-fighting algorithm.
Indeed, the Viagra issue, which has now been fixed, was a problem before Penguin hit. Penguin didn’t cause it.
False Positives? A Few Cases
How about false positives, people who feel they’ve been unfairly hit by Penguin when they weren’t doing any spam?
“We’ve seen a few cases where we might want to investigate more, but this change hasn’t had the same impact as Panda or Florida,” Cutts said.
The Panda Update was Google’s big update that targeted low-quality spam last year. The Florida Update was a major Google update in 2003 intended to improve its search quality.
I’d agree that both of those seemed to have impacted more sites than Penguin has, based on having watched reactions to all these updates. Not everyone will agree with me, of course. It’s also worth the regular reminder that for any site that “lost” in the rankings, someone gained. You rarely hear from those who gain.
Bottom line, Google seems pretty confident that the Penguin Update is indeed catching people who were spamming, as was intended.
Why Spam Still Gets Through
Certainly when I’ve looked into reports, I’ve often found spam at the core of why someone dropped. But if Penguin is working, why are some sites that are clearly spamming still getting through?
“No algorithm is perfect. While we’d like to achieve perfection, our litmus test is, ‘Do things get better than before?’,” Cutts said.
Cutts also explained that Penguin was designed to be quite precise, to act against pages when there was an extremely high-confidence of spam being involved. The downside is that some spam might get through, but the upside is that you have fewer false positives.
How Can You Recover?
One of the most difficult things with this update is telling people how to recover. Anyone hit by Penguin was deemed to be spamming Google.
In the past, if you spammed Google, you were told to file a reconsideration request. However, Google’s specifically said that reconsideration requests won’t help those hit by Penguin. They’ll recover naturally, Google says, if they clean the spam up.
However, one of the main reasons I’ve seen when looking at sites hit by Penguin seems to be bad linking practices. People have used sponsored WordPress themes, or poor quality reciprocal linking, have purchased links or participated in linking networks, such as those recently targeted by Google.
How do people pull themselves out of these link networks, if perhaps they don’t have control over those links now?
“It is possible to clean things up,” Cutts said, and he suggested people review two videos he’s done on this topic:
YouTube Preview Image YouTube Preview Image
“The bottom line is, try to resolve what you can,” Cutts said.
Waiting On Penguin To Update Again
If you do clean things up, how will you know? Ideally, you’ll see your traffic from Google recover, the next time Penguin is updated.
That leads to another important point. Penguin, like Panda, is a filter that gets refreshed from time-to-time. Penguin is not constantly running but rather is used to tag things as spam above-and-beyond Google’s regular spam filtering on a periodic basis.
Is Penguin a site-wide penalty like Panda or page-specific? Cutts wouldn’t say. But given that Panda has site-wide impacts, I think it’s a fair assumption that Penguin works the same.
What that means is that if some of your site is deemed Penguin-like, all of it may suffer. Again, recovery means cleaning up the spam. If you’ve cleaned and still don’t recover, ultimately, you might need to start all over with a fresh site, Cutts said.
New Concerns Over Negative SEO
Before Penguin, talk of “negative SEO” had been ramping up. Since then, it seems to have gotten worse in some places. I’ve seen post-after-post making it sound as if anyone is now in serious danger that some competitor can harm them.
At the core of these fears seems to be a perfect storm of assumptions. Google recently targeted some linking schemes. That caused some people to lose traffic. Google also sent out warnings about sites with “artificial” or “unnatural” links. That generated further concerns in some quarters. Then the Penguin Update hit, which caused more people to lose traffic as they were either hit for link spam or no longer benefited from link spam that was wiped out.
These things made it ripe for people to assume that pointing bad links at a site can hurt it. But as I wrote before, negative SEO concerns aren’t new. They’ve been around for years. Despite this, we’ve not seen it become a major concern.
Google has said it’s difficult for others to harm a site, and that’s indeed seemed to be the case. In particular, pointing bad links at a good site with many other good signals seems to be like trying to infect it with a disease that it has antibodies to. The good stuff outweighs the bad.
Cutts stressed again that negative SEO is rare and hard. “We have done a huge amount of work to try to make sure one person can’t hurt another person,” he said.
Cutts also stressed again what Google said before. Most of the those 700,000 messages to publishers that Google sent out earlier this year were not about bad link networks. Nor were they all suddenly done on the same day. Rather, many sites have had both manual and algorithmic penalties attached to them over time but which were never revealed. Google recently decided to open up about these.
After Negative SEO Campaign, A Link Warning
Of course, new messages do go out, which leads to the case of Dan Thies. His site was targeted by some trying to show that negative SEO works. He received an unnatural link warning after this happened. He also lost some rankings. Is this the proof that negative SEO really works?
Thies told me that his lost rankings were likely due to changes he made himself, when he removed a link across all pages on his site that led back to his home page. After restoring that, he told me, he regained his rankings.
His overall traffic, he said, never got worse. That tends to go against the concerns that negative SEO is a lurking threat, because if it had worked enough to tag his site as part of the Penguin Update, he should have seen a huge drop.
Still, what about link warning? Thies did believe that came because of the negative SEO attempt. That’s scary stuff. He also said he filed three reconsideration requests, which each time returned messages saying that there were no spam actions found. Was he hit with a warning but not one that was also associated with a penalty?
I asked Cutts about the case, but he declined to comment on Thies’s particular situation. He did say that typically a link warning is a precursor to a ranking drop. If the site fixes the problem and does a reconsideration request quickly enough, that might prevent a drop.
Solving The Concerns
I expect we’ll continue to see discussions of negative SEO, with a strong belief by some that it’s a major concern for anyone. I was involved in one discussion over at SEO Book about this that’s well worth a read.
When it’s cheaper to buy links than ever, it’s easy to see why there are concerns. Stories like what happened to Thies or this person, who got a warning after 24,000 links appeared pointing at his site in one day, are worrisome.
Then again, the person’s warning came after he apparently dropped in rankings because of Penguin. So did these negative SEO links actually cause the drop, or was it something else? As is common, it’s hard to tell, because the actual site isn’t provided.
To further confuse matters, some who lost traffic because of Penguin might not be victims of a penalty at all. Rather, Google may have stopped allowing some links to pass credit, if they were deemed to be part of some attempt to just manipulate rankings. If sites were heavily dependent on these artificial links, they’d see a drop just because the link credit was pulled, not because they were hit with a penalty.
I’ve seen a number of people now publicly wishing for a way to “disvow” links pointing at them. Google had no comment about adding such a feature at this time, when I asked about this. I certainly wouldn’t wait around for it now, if you know you were hit by Penguin. I’d do what you can to clean things up.
One good suggestion out of the SEO Book discussion was that Google not penalize sites for bad links pointing at them. Ignore the links, don’t let the links pass credit, but don’t penalize the site. That’s an excellent suggestion for defusing negative SEO concerns, I’d say.
I’d also stress again that from what I’ve seen, negative SEO isn’t really what most hit by Penguin should probably be concerned about. It seems far more likely they were hit by spam they were somehow actively involved in, rather than something a competitor did.
Recovering From Penguin
Our Google Penguin Update Recovery Tips & Advice post from two weeks ago gave some initial advice about dealing with Penguin, and that still holds up. In summary, if you know that you were hit by Penguin (because your traffic dropped on April 24):
  • Clean up on-page spam you know you’ve done
  • Clean up bad links you know you’re been involved with, as best you can
  • Wait for news of a future Penguin Update and see if you recover after it happens
  • If it doesn’t, try further cleaning or consider starting over with a fresh site
  • If you really believe you were a false positive, file a report as explained here
  • Just in, by the way, a list of WordPress plug-ins that apparently insert hidden links. If you use some of these, and they have inserted hidden links, that could have caused a penalty.
I’d also say again, take a hard look at your own site. When I’ve looked at sites, it’s painfully easy to find bad link networks they’ve been part of. That doesn’t mean that there’s not spam that’s getting past Penguin. But complaining about what wasn’t caught isn’t a solution to improving your own situation, if you were hit.
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SEO Joomla, How To Do it ?

Posted Posted by sengduwe in blog, search engine optimization, seo services     Comments Comments Off

How to SEO Joomla? These questions may never be in your mind and most of you will soon move to wordpress users who said easy for the optimization. This solution is not the right solution to move from one CMS to another CMS. In the Internet world there must be a solution for all algorithms based on the most basic of all is the algebra 1+1 = 2.

seo joomla

Relevance of WordPress Plugin With Joomla SEO

The SEO has basically the same principle, namely related to onpage SEO and SEO offpage. Although you are using a CMS wordpress, joomla, drupal, or even just use the HTML basically remain the same. It's just that people's beliefs are different. Remember if you wordpress users, if you are an SEO Master must have been familiar with the plugin easy wp SEO, clickbumpSEO, and many other premium plugins. Application of the plugin does not make any difference if you are a webmaster who is an expert in the field of SEO. 
We are familiar with joomla that intricate and elegant, although currently most elegant premium wordpress template, but for joomla is something that is easy to design a website with elegant. Most people find difficulty in applying the OnPage SEO joomla. team found a way how to apply the function OnPage SEO WP plugin that is usually easy to use on wordpress.
The trick is:
  • Prepare the plugin in your wordpress
  • Make a well optimized content on your wordpress according to the scores given by your favorite plugin is
  • Results from the article creator content that is optimized copied right into your joomla page
  • Install extension module like blog ping module on your joomla website, fill it with ping list provided by wordpress
  • The result you can enjoy in applying the optimized content within joomla wordpress

Onpage SEO Easy To Apply In Joomla Pages

Easy right? For those of you who are not familiar with this so well to learn the proper methods of SEO. No matter you are using wordpress or joomla CMS, the CMS had the same advantage, so for those of you lovers of joomla, do not be afraid to make the slightest change that. Any changes must be achieved no results. Implementation of SEO joomla can be understood by the above. However, quality content will always be favored by google, yahoo and bing, no matter the algorithm panda, penguin and so on.
Let us together to learn, if anything is lacking in the tricks above, please comment. SEO for Joomla and WordPress are both easy to understand. If you want our team to optimize you joomla websites, feel free to contact us immediately.

Web Builder and Cheap SEO Service

Posted Posted by sengduwe in blog, web development     Comments Comments Off

web builder and cheap seo service

Webmaster, web builder and SEO. They are one unity in running online business. Or about web, internet and SEO usage for your business. Which one do you expect? You surely expect all parts supported your business are able to run well correctly. By web planning, design, and feature, added with good SEO, you will be closer with success. Especially, if you can get cheap SEO service to maximize your web SEO.

We provide the best quality, in accordance with our motto "Provide unique web design" is not only limited to the design but we keep the quality of SEO so that your website is full of good quality in the search engines.

We accept also orders creation website and seo services from the french, russia, australia, india, saudi arabia, english, italian, even American. We have an accurate research team, so we are able to optimize your website wherever you are. If you wish, please contact us via the contact form is already available or via email (cs @ webdesignventure . net).

SEO is derived from Search Engine Optimization, which is a process that happens inside a search engine when It tries to find keywords with related websites. So, when a user types the word "cheap SEO service", for example, they will then be shown a list of websites related to the keyword. Why is SEO so important? Your website on the top of search engine result pages, high traffic for your website, lots of visitors. That's why having SEO service is important. Great SEO on your website, ensure that your websites will get high traffic and lots of visitors.


Web Builder and Successful Online Plan

If those three things mentioned above can be planned well, does it guarantee you to be succeed in online business or maximizing your web? Surely this is not an exact answer. You know for sure that in online business, there would be so many factors influenced your success. Changing market condition, competitors’ strength, how the customer think, and what consumer demand, would be outside factors influenced your business development. 

However, some additional factors are just outside factors which surely would come and become obstacles for anyone. For beginner in online business, or even market leader. But, what differed market beginner, follower, and leader? Market leader is able to rule the market, surely they have something which other competitors don’t have. 

If you think all of them in the beginning of business plan, there’s a risk to forget your basic manual. And it is a basic thing mentioned above, that is about web builder supported by the best cheap SEO service. There are many web builder expert and SEO master said, that if you have all of these things well and planned, it would be easier for you to rule the market. There are some things strengthen this opinion. 


Good Plan for the Best web builder 

Web builder is a sequence of activity aimed to build a web. And to build a good web, it should be planned well. You surely don’t want to spend most of your time to revise, re-plan, exchanging, even totally change all web builder plans. 

Planning for web builder doesn’t hinder the creative process, it defines it. A good planning activity doesn’t even require a lot of time or energy, but the benefits will last for the whole duration of the project 

So, it would be so important to find out about basic manual in building web and important elements in a web. A good web surely viewed from user side. And a professional web builder will be able to understand their users. Content should be beneficial and needed by users. Users won’t get any trouble to understand your web in finding information in web or related articles. 

Users should be able to do activities such as questioning or giving feedback. All elements in your web should be functioned well. And surely users would find your web easily via search engine result, such as Google, Yahoo or Bing.

So, it would be concluded here that a good web should pay attention about content, structure, and web navigation, functionality, interactivity, and users simplicity to find your web. 

In the last point we discussed about how users can easily find you in search engine result page. It will relate with SEO. Discussing SEO, we will talk about a wide knowledge and need special skill to get the best result. Not all people are able to do good SEO optimization, so it could give the best result for web they had. Some people have obstacles in SEO. But surely, you don’t have to worry about it, because you can do SEO optimization by using cheap SEO service.

Web builder will produce good and successful web with mature early plan about web structure and design, and supported by cheap SEO service.

web design venture

Web design venture established to meet consumer needs by providing several web design packages that you can choose. We work as a professional team are ready to work on your website design order. Therefore, we were able to maximize your web design to be the best and easily found by search engines. Only the unique and interesting that are easily found through the keywords you select.

Not just a website design that we offer, we will also offer you the best keywords for your product. Thus the selection of the right keywords your website quickly indexed facilitate the appropriate keywords and easily located on #1 search engine.


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