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What Changes About Google Penguin Updates?

Posted Posted by sengduwe in blog, News, search engine optimization     Comments Comments Off
May
16

google penguin

It’s been about two weeks since Google launched its Penguin Update. Google’s happy the new spam-fighting algorithm is improving things as intended. But some hurt by it are still wondering how to recover, and there remain concerns about “negative SEO” as a threat. I caught up with Matt Cutts, the head of Google’s web spam team, on these and some related questions.

 
Penguin: “A Success”
The goal of any algorithm update is to improve search results. So how’s Penguin been for Google?
 
“It’s been a success from our standpoint,” Cutts said.
 
What About Those Weird Results?
Of course, soon after Penguin was released, people quickly started citing examples of odd results. The official Viagra site wasn’t listed, while hacked sites were. An empty web site was listed for “make money online,” and there were reports of other empty sites ranking well. Scraper sites were reported outranking the sites they scraped.
 
How could Penguin be a success with these types of things happening?
 
Cutts said that many of these issues existed before Penguin launched and were not caused by the new spam-fighting algorithm.
 
Indeed, the Viagra issue, which has now been fixed, was a problem before Penguin hit. Penguin didn’t cause it.
 
False Positives? A Few Cases
How about false positives, people who feel they’ve been unfairly hit by Penguin when they weren’t doing any spam?
 
“We’ve seen a few cases where we might want to investigate more, but this change hasn’t had the same impact as Panda or Florida,” Cutts said.
 
The Panda Update was Google’s big update that targeted low-quality spam last year. The Florida Update was a major Google update in 2003 intended to improve its search quality.
 
I’d agree that both of those seemed to have impacted more sites than Penguin has, based on having watched reactions to all these updates. Not everyone will agree with me, of course. It’s also worth the regular reminder that for any site that “lost” in the rankings, someone gained. You rarely hear from those who gain.
 
Bottom line, Google seems pretty confident that the Penguin Update is indeed catching people who were spamming, as was intended.
 
Why Spam Still Gets Through
Certainly when I’ve looked into reports, I’ve often found spam at the core of why someone dropped. But if Penguin is working, why are some sites that are clearly spamming still getting through?
 
“No algorithm is perfect. While we’d like to achieve perfection, our litmus test is, ‘Do things get better than before?’,” Cutts said.
 
Cutts also explained that Penguin was designed to be quite precise, to act against pages when there was an extremely high-confidence of spam being involved. The downside is that some spam might get through, but the upside is that you have fewer false positives.
 
How Can You Recover?
One of the most difficult things with this update is telling people how to recover. Anyone hit by Penguin was deemed to be spamming Google.
 
In the past, if you spammed Google, you were told to file a reconsideration request. However, Google’s specifically said that reconsideration requests won’t help those hit by Penguin. They’ll recover naturally, Google says, if they clean the spam up.
 
However, one of the main reasons I’ve seen when looking at sites hit by Penguin seems to be bad linking practices. People have used sponsored WordPress themes, or poor quality reciprocal linking, have purchased links or participated in linking networks, such as those recently targeted by Google.
 
How do people pull themselves out of these link networks, if perhaps they don’t have control over those links now?
 
“It is possible to clean things up,” Cutts said, and he suggested people review two videos he’s done on this topic:
 
YouTube Preview Image YouTube Preview Image
 
“The bottom line is, try to resolve what you can,” Cutts said.
 
Waiting On Penguin To Update Again
If you do clean things up, how will you know? Ideally, you’ll see your traffic from Google recover, the next time Penguin is updated.
 
That leads to another important point. Penguin, like Panda, is a filter that gets refreshed from time-to-time. Penguin is not constantly running but rather is used to tag things as spam above-and-beyond Google’s regular spam filtering on a periodic basis.
 
Is Penguin a site-wide penalty like Panda or page-specific? Cutts wouldn’t say. But given that Panda has site-wide impacts, I think it’s a fair assumption that Penguin works the same.
 
What that means is that if some of your site is deemed Penguin-like, all of it may suffer. Again, recovery means cleaning up the spam. If you’ve cleaned and still don’t recover, ultimately, you might need to start all over with a fresh site, Cutts said.
 
New Concerns Over Negative SEO
Before Penguin, talk of “negative SEO” had been ramping up. Since then, it seems to have gotten worse in some places. I’ve seen post-after-post making it sound as if anyone is now in serious danger that some competitor can harm them.
 
At the core of these fears seems to be a perfect storm of assumptions. Google recently targeted some linking schemes. That caused some people to lose traffic. Google also sent out warnings about sites with “artificial” or “unnatural” links. That generated further concerns in some quarters. Then the Penguin Update hit, which caused more people to lose traffic as they were either hit for link spam or no longer benefited from link spam that was wiped out.
 
These things made it ripe for people to assume that pointing bad links at a site can hurt it. But as I wrote before, negative SEO concerns aren’t new. They’ve been around for years. Despite this, we’ve not seen it become a major concern.
 
Google has said it’s difficult for others to harm a site, and that’s indeed seemed to be the case. In particular, pointing bad links at a good site with many other good signals seems to be like trying to infect it with a disease that it has antibodies to. The good stuff outweighs the bad.
 
Cutts stressed again that negative SEO is rare and hard. “We have done a huge amount of work to try to make sure one person can’t hurt another person,” he said.
 
Cutts also stressed again what Google said before. Most of the those 700,000 messages to publishers that Google sent out earlier this year were not about bad link networks. Nor were they all suddenly done on the same day. Rather, many sites have had both manual and algorithmic penalties attached to them over time but which were never revealed. Google recently decided to open up about these.
 
After Negative SEO Campaign, A Link Warning
Of course, new messages do go out, which leads to the case of Dan Thies. His site was targeted by some trying to show that negative SEO works. He received an unnatural link warning after this happened. He also lost some rankings. Is this the proof that negative SEO really works?
 
Thies told me that his lost rankings were likely due to changes he made himself, when he removed a link across all pages on his site that led back to his home page. After restoring that, he told me, he regained his rankings.
 
His overall traffic, he said, never got worse. That tends to go against the concerns that negative SEO is a lurking threat, because if it had worked enough to tag his site as part of the Penguin Update, he should have seen a huge drop.
 
Still, what about link warning? Thies did believe that came because of the negative SEO attempt. That’s scary stuff. He also said he filed three reconsideration requests, which each time returned messages saying that there were no spam actions found. Was he hit with a warning but not one that was also associated with a penalty?
 
I asked Cutts about the case, but he declined to comment on Thies’s particular situation. He did say that typically a link warning is a precursor to a ranking drop. If the site fixes the problem and does a reconsideration request quickly enough, that might prevent a drop.
 
Solving The Concerns
I expect we’ll continue to see discussions of negative SEO, with a strong belief by some that it’s a major concern for anyone. I was involved in one discussion over at SEO Book about this that’s well worth a read.
 
When it’s cheaper to buy links than ever, it’s easy to see why there are concerns. Stories like what happened to Thies or this person, who got a warning after 24,000 links appeared pointing at his site in one day, are worrisome.
 
Then again, the person’s warning came after he apparently dropped in rankings because of Penguin. So did these negative SEO links actually cause the drop, or was it something else? As is common, it’s hard to tell, because the actual site isn’t provided.
 
To further confuse matters, some who lost traffic because of Penguin might not be victims of a penalty at all. Rather, Google may have stopped allowing some links to pass credit, if they were deemed to be part of some attempt to just manipulate rankings. If sites were heavily dependent on these artificial links, they’d see a drop just because the link credit was pulled, not because they were hit with a penalty.
 
I’ve seen a number of people now publicly wishing for a way to “disvow” links pointing at them. Google had no comment about adding such a feature at this time, when I asked about this. I certainly wouldn’t wait around for it now, if you know you were hit by Penguin. I’d do what you can to clean things up.
 
One good suggestion out of the SEO Book discussion was that Google not penalize sites for bad links pointing at them. Ignore the links, don’t let the links pass credit, but don’t penalize the site. That’s an excellent suggestion for defusing negative SEO concerns, I’d say.
 
I’d also stress again that from what I’ve seen, negative SEO isn’t really what most hit by Penguin should probably be concerned about. It seems far more likely they were hit by spam they were somehow actively involved in, rather than something a competitor did.
 
Recovering From Penguin
Our Google Penguin Update Recovery Tips & Advice post from two weeks ago gave some initial advice about dealing with Penguin, and that still holds up. In summary, if you know that you were hit by Penguin (because your traffic dropped on April 24):
 
  • Clean up on-page spam you know you’ve done
  • Clean up bad links you know you’re been involved with, as best you can
  • Wait for news of a future Penguin Update and see if you recover after it happens
  • If it doesn’t, try further cleaning or consider starting over with a fresh site
  • If you really believe you were a false positive, file a report as explained here
  • Just in, by the way, a list of WordPress plug-ins that apparently insert hidden links. If you use some of these, and they have inserted hidden links, that could have caused a penalty.
 
I’d also say again, take a hard look at your own site. When I’ve looked at sites, it’s painfully easy to find bad link networks they’ve been part of. That doesn’t mean that there’s not spam that’s getting past Penguin. But complaining about what wasn’t caught isn’t a solution to improving your own situation, if you were hit.
____________________
this news came from SEARCHENGINELAND : http://searchengineland.com/google-talks-penguin-update-recover-negative-seo-120463
image credit for : http://www.pagetrafficbuzz.com/webspam-algorithm-update-penguin-update/13565/

SEO Joomla, How To Do it ?

Posted Posted by sengduwe in blog, search engine optimization, seo services     Comments Comments Off
May
7

How to SEO Joomla? These questions may never be in your mind and most of you will soon move to wordpress users who said easy for the optimization. This solution is not the right solution to move from one CMS to another CMS. In the Internet world there must be a solution for all algorithms based on the most basic of all is the algebra 1+1 = 2.

 
seo joomla

Relevance of WordPress Plugin With Joomla SEO

The SEO has basically the same principle, namely related to onpage SEO and SEO offpage. Although you are using a CMS wordpress, joomla, drupal, or even just use the HTML basically remain the same. It's just that people's beliefs are different. Remember if you wordpress users, if you are an SEO Master must have been familiar with the plugin easy wp SEO, clickbumpSEO, and many other premium plugins. Application of the plugin does not make any difference if you are a webmaster who is an expert in the field of SEO. 
 
We are familiar with joomla that intricate and elegant, although currently most elegant premium wordpress template, but for joomla is something that is easy to design a website with elegant. Most people find difficulty in applying the OnPage SEO joomla.
 
webdesignventure.net team found a way how to apply the function OnPage SEO WP plugin that is usually easy to use on wordpress.
 
The trick is:
  • Prepare the plugin in your wordpress
  • Make a well optimized content on your wordpress according to the scores given by your favorite plugin is
  • Results from the article creator content that is optimized copied right into your joomla page
  • Install extension module like blog ping module on your joomla website, fill it with ping list provided by wordpress
  • The result you can enjoy in applying the optimized content within joomla wordpress

Onpage SEO Easy To Apply In Joomla Pages

Easy right? For those of you who are not familiar with this so well to learn the proper methods of SEO. No matter you are using wordpress or joomla CMS, the CMS had the same advantage, so for those of you lovers of joomla, do not be afraid to make the slightest change that. Any changes must be achieved no results. Implementation of SEO joomla can be understood by the above. However, quality content will always be favored by google, yahoo and bing, no matter the algorithm panda, penguin and so on.
 
Let us together to learn, if anything is lacking in the tricks above, please comment. SEO for Joomla and WordPress are both easy to understand. If you want our team to optimize you joomla websites, feel free to contact us immediately.

All About On Site SEO

Posted Posted by sengduwe in blog, search engine optimization     Comments Comments Off
Mar
28

On Site SEO checklist is important to be loved by search engines

on site seo

On Site Seo – Search engine marketing could be the title from the online game as soon as having the most out of your blog, in the end in case you aren’t near the top of this Search engines search rankings you’ll end up being missing out enterprise. But wait, how will you arrive there? And even more importantly what exactly in case you caused by keep generally there? To some extent the idea it’s information about on site SEO.
 

Workout for top level out of your on site SEO guide

 
 - Email end up being understand
 
It’s come to be simple for sluggish marketing experts to shell out several weeks generating loads of key phrase SEO articles that claim nothing at all in the number of other ways. This could help you to the top of the Bing, nevertheless it won’t tell someone to really understand just what you’ve composed. To start with compose for ones crowd, less key word filling plus much more written content means which website visitors hang around to understand the information — as opposed to converting directly down.
 
- Learn keywords
 
What are distinction between long-tail and also short-tail key phrases? Otherwise, it is best to for the reason that rivalry regarding short-tail (speedy words) keywords and phrases is actually brutal and it also will take a protracted, period of time (when) to produce an effect with similar to “builder’s merchants”. A person shouldn’t encounter this type of constant battle if one makes keywords long-tail thereby much more strongly related to your organization “builder’s vendors inside PLUSIEURS Moines” as an example. You are able to exploration key terms while using the PPC application — created specifically with the goal.
 
- Make use of keywords and phrases from the suitable spots
 
It’s too few simply to involve some key phrases and utilize these sometimes — make use of these people properly; inside your true textual content they need to can be found in your own subject, within the very first sentence of one's backup as well as any solidity of about 1-3% to accomplish highest on site SEO advantage through the entire remaining document. However that’s don't assume all, keywords and phrases should also include your current META details that the customers can’t view however the search engines like yahoo can easily.
 
- Make use of photos plus in the appropriate way
 
The net gives an amazing choice pertaining to images, and you will (consistent with the 1st level, with regards to publishing with regard to visitors) keep the content articles intriguing by means of such as photographs and pictures exactly where that they create importance. Even better there’s an additional Web coding draw with regard to pictures, called alternative text message (the intent should be to display textual content once the person sets the computer mouse cursor in the snapshot) the main benefit for your on site SEO approach is which search engines like GOOGLE like it — in addition to it’s Fine in order to key phrase things like nuts within this living space, since it won’t irritate the future prospect. Photographs give you this kind of nice on site SEO approach.
 
- After which hyperlink on your content regularly collectively
 
One among points yahoo and GOOGLE seek out is the place effortless it's to get your articles in your unique internet site, create inbound links in between each brand-new section of articles you actually generate the other that’s been recently published prior to. Best of all — help make most of these back links utilizing your key phrases seeing that keywords and you may obtain two times the actual Bing adoration for precisely the same hard work.
 
Don’t forget about on site SEO as part of your promoting strategies, it’s crucial, relatively simple to try and do and fosters rewards along with search engines like yahoo which you might in any other case should pay intended for (in solid cash) inside additional internet marketing actions. If you still confuse about on site seo, you can use our service to optimize your website, just contact us.
 

Backlink Checker List You Should Know

Posted Posted by sengduwe in blog, search engine optimization     Comments No comments
Oct
26

backlink checkerBacklink checker is needed to determine the number of backlinks to your website. Using the backlink checker is required to check the link with the high quality of some of the backlink is obtained. Backlink function is to increase your website ranking on search engines that affect the sales of your product on search engines.

Backlink checker list

Several websites that provide backlink checkers is very useful for you. Here's the list:

  • www.backlinkwatch.com
  • webconfs.com
  • www.seoserp.com
  • www.iwebtool.com
  • backlinkcheck.com
  • www.htmllink.net
  • www.scrapebox.com/free-link-checker
  • thelinkpop.com
  • www.build-reciprocal-links.com/backlink_checker_tool.html
  • www.smallseotools.com/backlink-checker/

From several the list above, not all are completely free, some are paid and some are free, but if you want to find a way how to check backlinks in full report, go to your stats in cpanel, or also using statistics from STT2 plugin if you using wordpress. If you're  not using wordpress you can  use histats to know the incoming traffic from search engines or referring sites.

Backlink checker benefit

Backlink checkers software are available, please search on google, there are many facilities to see a list of incoming backlinks to your website. However backlink checker is very useful for data analysis tools to your website and SEO.

I hope the list above useful to increase your information about backlink checker.

Search engine optimization consulting services

Posted Posted by sengduwe in search engine optimization, seo services     Comments No comments
Sep
27

Search engine optimization consulting services are available by simply a lot of primary SEO venture to generate a very good recognition with regards to seo approaches along with his or her relevance amid business online managers along with site builders. By means of SEO consulting optimization activities, powerful internet promotion approaches might be executed for ones site.

Increase Your web Profile by way of SEO Consulting Services

SEO consulting services help those people business online managers, who will be suffering from problems along with cutbacks by way of his or her organization internet sites, to realize superior ends in the net market place. Pro SEO consultants may give your website managers a specific photograph in connection with found standing roles in the site inside significant search engines like yahoo, the number of site visitors it can be acquiring plus much more. By making use of SEO consulting services, it’s possible to build a tangible insurance policy for increasing your web site ranks, along with make mirielle ore site visitors in direction of your small business site.

Your search engine optimization consulting services proposed by primary SEO venture incorporate:

  • Wide-ranging investigation in the site
  • Arranging along with planning associated with an prepared site
  • Figuring out exact search phrases
  • Establishing interesting along with accurate information
  • Seo involving HTML unique codes, Meta tickets along with Alt tickets
  • Making involving backlinks
  • Submitter to look applications along with web directories
  • Articles solutions
  • SEARCH ENGINE OPTIMIZATION copywriting solutions
  • Pay per click marketing promoting
  • Intermittent keeping track of involving internet sites
  • Preservation involving standing stories

Obtain Business online Ambitions by way of Professional SEO Consultants

By means of specialized SEO consulting services, organization internet sites could get pleasure from beneficial on-line field of vision for some time with no generating enormous purchases. Pertaining to delivering your clientele using excellent site SEO solutions, a lot of the firms have a very screen involving seasoned SEO specialists and consultants. These kind of pros get detailed know-how along with know-how inside most advanced SEARCH ENGINE OPTIMISATION methods along with approaches. Therefore, they’re able to present good suggestions determined by your web site seo demands along with exclusive organization ambitions. You can choose this option service for top link building service you ever known.

So as to take advantage involving good quality search engine optimisation asking solutions, it is important for you to pick the best firm, which often can present reasonably priced natural SEO solutions inside assigned interval along with good modifying SEARCH ENGINE OPTIMIZATION requires.

Search Engine Optimization Service Venture

Posted Posted by sengduwe in blog, search engine optimization, seo services, web traffic     Comments No comments
Sep
25

Search Engine Optimization or SEO is definitely a vey important system that is certainly practiced for boosting a search engine ranking on the webpage plus in the way will help generate traffic to a website. Search Engine Optimization is an inclusive part of online business search engine optimization whereby your site might get improved posture around search engine results positioning. Search Engines, including, Google, Bing, Yahoo, MSN and others observe several different moving modern advances plus administering methodologies to study plus investigate keyword phrases, key words as well as major brands. Yahoo as well carefully consider exceptional subject material while in the web pages.

Prefer to is required to be enlightening plus keyword and key phrase vibrant. Considering, a buyers do internet look up by way of joining precise sentences and also thoughts, investigating the ideal key words, sentences plus brands for your webpage has become the significant things integrated while in the SEO services so that they can boost the rankings of your webpage. When google are inclined to keep track of innovative information and facts plus key words while in the web pages, they can be vertisements tudied plus followed and therefore scored from alternative web pages. Google often ranking a site reported by keyword and key phrase body, wide variety of suitable one-way links and on the basis of each day page views comparisons. There are certain procedures that happen to be in Google search engine optimization service and then to get at a highest final result, advertising and marketing to lease a reliable internet website marketing business, that offers all of comprehensive SEO services.

A reliable internet website marketing business boast distant relative know the way around SEO techniques and methodologies. A SEO experts, utilize the hottest gear just like Google Adword tools, Google Keyword tracker tools, link building tools, wordtracker, keyword density checker, keyword optimizing tools and more, are inclined to boost the cyberspace ranking from pure look ups.

When your SEO venture is definitely aiming to increase your site to get Bing, certain issues that should be kept in mind. The earliest as well as major element to reflect upon around Google search engine optimization is definitely this Bing investigation final result website prospect lists a organic search results plus oftentimes, given search engine optimization that is certainly denoted when “Sponsored Links”. Having said that, having a strong marketing by using Google would not currently have every effects on a positioning when Google does not rank websites on the basis of every bills manufactured to these folks.

Essentially bigger website status around Bing would not have to have paying out a great find, fairly certain procedures, which will if perhaps observed around correctly, might vastly assistance with optimizing a website. There are actually absolutely free options just like Google webmaster tools, online marketer blogs and Google discourse user discussion forums once you’ll find lots with information and facts pertaining to optimizing a website for organic search. Also, now there Google webmaster Central is definitely a further method of obtaining a blueprint once you can aquire facts about given investigation. Hence, when you are believing so that you can optimize your website by yourself, its recommended for you to discover the best way Google and other search engines work.

To get Google search engine optimization, usually there are some of your major methods which will you’ve got to be cognizant of to get earning highest final result. The earliest as well as major element that you ought to be informed on is definitely Crawling. Crawling is a approach during which Google robot or spider, named ‘Googlebot’ brings a modified web sites to your index chart. Googlebot implements algorithmic types of procedures, that is definitely, a laptop products identify which will web pages has to be indexed plus the best way normally moving is called for plus what amount of web sites will be would have to be fetched out of each one web-site. Google would not admit bills so that you can crawl a website; fairly, them helps to keep a hunting technique outside it has the revenue-generating expert services.

Our next important things around Google search engine optimization will be to currently have know-how pertaining to indexing. Each one web sites this Google robot crawls will be packaged to put together a large index chart with all the self-proclaimed thoughts that happen to be witnessed in a website plus its next site for each one website. Also, a data widely available while in the content tags, for example title tags, ALT tags are usually packaged. Here, its aptly clear the key reason why developing title and the Meta tags have these benefits. Having said that, Google robots could not approach all of types of subject material, such as dynamic page subject material and also vibrant media channels information are usually not packaged.

How Google list results?

Any time a concern is definitely set up, Google searches it has the index chart plus prospect lists a sites that happen to be suitable plus identical to your investigation concern got into. The following relevancy will depend on quite a few issues plus PageRank has become the very important issues during which relevancy is determined. PageRanks in Google assess the significance of your web page based on the arriving one-way links that happen to be from alternative web sites. Each one website that is definitely redirected to the webpage out of alternative websites boosts a person’s website’s PageRank. Having said that, Google as well distinguishes a trash one-way links and various detrimental options that happen to be practiced for boosting PageRank. Google most effective brings all those one-way links which will derived from good quality content. Consequently to get helpful Google search engine optimization service, you must generate a person’s website friendly to Google’s crawling and indexing functions.

To get small business, search engine marketing includes sowed benefits with being successful. SEO is a cost effective assess this boost the page ranks, boost the rankings, generate traffic so that you can the website plus in the way, plus assist to satisfy the ending to end business enterprise wants. There are plenty of qualified providers that come with SEO services so that you can business enterprise ventures, nonetheless it must be affirmed that these SEO service providers adhere to your lawful options with promoting the page ranks. Good types of online business search engine marketing is likely to have a permanent added benefits so that you can corporation. To hold top search engine ranking plus to get maximizing a make rankings, you must style perfect practices plus solution while in the perfect tactics.

web design venture

Web design venture established to meet consumer needs by providing several web design packages that you can choose. We work as a professional team are ready to work on your website design order. Therefore, we were able to maximize your web design to be the best and easily found by search engines. Only the unique and interesting that are easily found through the keywords you select.

Not just a website design that we offer, we will also offer you the best keywords for your product. Thus the selection of the right keywords your website quickly indexed facilitate the appropriate keywords and easily located on #1 search engine.

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